It’s great to have a visually compelling website that wows your visitors, but if they are unclear about what unique value or solution you have to offer them, then its all for naught. Before you embark on your website, be clear on what you are offering your customers and be able to state it in a short, concise statement. Once you have your compelling value statement, you are better positioned to engage your visitors quickly, provide them with meaningful content and design effective workflows. Yeah, your website can still be beautiful to behold, but its main mission is to be a landing point that helps your business thrive.
Donald Miller’s book “Building a Brand Story” will help you gain clarity about why you are in business and help you answer your customer’s question “what’s in this for me”? Buy it via Amazon