Welcome

Hi! It’s nice to virtually meet you. Do you want to jumpstart your business, effectively leveraging technology as part of your strategy? Do you have an existing website that is no longer driving results or does not reflect your brand? I would love to help you!

I love the challenge of helping businesses determine their identity and goals, translating them into digital marketing, websites, and processes that get measurable results. I can help you craft an online presence that reflects your brand, is visually compelling, facilitates customer interactions, and that supports your online business goal(s).

I have spent my career in the technology industry, leading software and hardware product development teams, and managing large programs. When I semi-retired, I found that I missed having a toe in the business and technical worlds. The blend of business knowledge, creativity, organization, human factors, and technology that go into business coaching and website development is very satisfying to me. I welcome having more problems to solve and sites to build!

Carin Lockhart near peanut lake
Carin Lockhart near peanut lake

My Approach

for crafting your website
1 - Measure of Success
It’s important to begin by understanding what you are trying to accomplish with your online presence. How will you measure your website's success? Sometimes this means starting back at crafting your business mission, identifying what makes you unique, defining your brand, and identifying your customers and their use of your site.
2 - Users & Use Cases
Who will be using your website and how will you be guiding them there? What key actions do they need to accomplish once they arrive on your site? We'll create a strategy using relevant social media, content creation, and marketing tools to lead customers to your site. We'll ensure your site is tuned to enable target customers to engage and take action.
3 - Your Brand
What is the brand/style of you and your business? You want visitors to feel right at home on your site, with colors, images, text, and copy consistent with your marketing materials and products.
4 - Ongoing Operations
Your website is not something you create and then walk away. It's an integral part of your business, requiring care and feeding to keep it fresh and relevant. It's also important that your site integrates with other systems you may be using to create newsletters, book appointments, sell tickets, ship packages, etc.

Next Steps

to propel your business
Scope of Work
I will work with you to explore your business and website requirements, defining your website measure(s) of success, users, use cases, and brand. Based on this initial discovery, I will create a proposal and fixed-price estimate for the remaining work. If upfront business-coaching is required, we can integrate that into the overall scope of work.

I will manage your site's development project, providing you with a list of deliverables necessary on your end. You can see your site during the development process so that you can try things out and provide input. As development moves forward, I will integrate your site with other operational systems, creating any branding elements necessary to pull everything together. Upon delivery, I will provide a documented list of selective how-tos, and we will meet to discuss ongoing site and operational management. Half the total project cost will be due up front and the remainder due upon site acceptance.
Other Considerations
– sites are developed via WordPress
– sites are integrated with CleanTalk for security
– SEO, performance, and analytics are built-in
– sites are mobile-friendly
– I am happy to host your site on Siteground
– I can teach you to maintain your site, or I can do it for you

Let's Talk

about your unique project

Let's get Started

Tell Me About Your Project
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