person thinking

Who Am I?

Many times, when I ask a new client about their website goals, it becomes clear they are not really sure what business they are in, who their target customers are, or what their brand is.  It’s as if they think building a website will create clarity.  But it doesn’t work that way.  Your website is …

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icons of peoples heads


You need to know your target customer. You can’t be all things to all people, so hone in on exactly who is best suited for your product or who is already buying your product. Make them real – give them a name, image, and complete profile. Print it and post it in your workspace. Your …

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artist's palette

Color Palette

Reflect your brand with your color choices on your website. Your colors convey your company’s vibe and contribute to the usability of your site, so choose them wisely. Match your logo colors. Start by incorporating the colors of your logo. If you are unsure of the exact colors, use a color picker. For example, if …

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measure of success

Measure of Success

Measuring the Success of Your Website When you are building a new website or giving your old one a facelift, it’s important to ask yourself, “what am I trying to accomplish with this investment?”  Since I deal with small businesses, clients are usually looking to do one of the following: 1. Create or Increase sales …

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SEO Image

SEO Tips

We all want to search by relevant keywords and see our site right there at the top. But is that realistic? How do we accomplish that? Recognize that you want to accomplish four things:  you want search engines to find your content, you want search engines to like your content,  you want to be viewed …

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