Many times, when I ask a new client about their website goals, it becomes clear they are not really sure what business they are in, who their target customers are, or what their brand is. It’s as if they think building a website will create clarity. But it doesn’t work that way. Your website is …
You need to know your target customer. You can’t be all things to all people, so hone in on exactly who is best suited for your product or who is already buying your product. Make them real – give them a name, image, and complete profile. Print it and post it in your workspace. Your …
Reflect your brand with your color choices on your website. Your colors convey your company’s vibe and contribute to the usability of your site, so choose them wisely. Match your logo colors. Start by incorporating the colors of your logo. If you are unsure of the exact colors, use a color picker. For example, if …
Marketing books are helpful when creating a website Little did I know, when I first started developing websites, how much my business knowledge would come in handy. If you are thinking that you are going to start your business with a website, I urge you to reconsider. If you are thinking of putting up a …
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Measuring the Success of Your Website When you are building a new website or giving your old one a facelift, it’s important to ask yourself, “what am I trying to accomplish with this investment?” Since I deal with small businesses, clients are usually looking to do one of the following: 1. Create or Increase sales …
We all want to search by relevant keywords and see our site right there at the top. But is that realistic? How do we accomplish that? Recognize that you want to accomplish four things: you want search engines to find your content, you want search engines to like your content, you want to be viewed …
