Check out some of my websites to get a feel for my work. I try to ensure that each site is unique, reflecting the brand and personality of its owner. Key user functions are always accessible from the main page and all sites are customized to look great on any device. Security for most sites is provided via Cleantalk, SEO is provided via Yoast and performance is tested against standard tools. I finish things off with social media and Mailchimp connections to drive traffic to your site and optimize your investment. I prefer working in WordPress, as I feel it offers tons of design features and plugin options, but have also built sites in Shopify and Square. Note that many clients change and/or maintain their site themselves after hand-off, so sites are not typically exactly as I built them.
The Camp 4 Coffee website is in warm, earthy tones, both reflecting the brand and bringing to mind cozy winter days and a warm cup of coffee. Its main focus is to make it super easy for customers to view and purchase coffee. It also highlights the quirky, fun-loving personality of the owner, Al Smith, by showing a video on the main page, highlighting his blog and showing the non-profits to which he contributes. This is a good example of an e-commerce site, using woo commerce and its associated Storefront theme. It also integrates with Avalara for state sales tax calculation and collection.
We’ve continued to grow this site, adding things like a Birthday Club, role-specific product views and enhanced e-commerce options. Also, as we gather usage information, we can continually evolve the site to meet the needs of Al’s customers.
“Thank you for your efforts to rebuild our website. This has been a great process that has caused me to re-think how we interact with our online customers. Our sales are up considerably. Our customers are happier. We can make changes per customer suggestions. We can change the product offering easily. And our error/mistakes are down dramatically. This has been fun and functional. I look forward to what is next. Al Smith-Camp4Coffee Founder”
John’s Upholstery website was great fun! We integrated his love for Colorado and upholstery by integrating a beautifully restored settee into scenic Crested Butte settings for whimsical header photos. All of his meticulous work is displayed in photo carousels on each service page. The site is responsive and easy to use on either a phone or desktop, with email and click-to-call buttons always accessible. Testimonials are prominently shown on the main page and users can review his site. Blog posts are linked to his social accounts as well as an automated RSS Mailchimp campaign, maximizing the distribution and impact of his updates.
“Carin completely built a new website for our furniture
restoration/drapery business.It was more comprehensive,creative and user
friendly than I had imagined,navigation through the website is very
simple yet shows all aspects in the highest of integrity.Carin worked
very closely with me and listened to my input as well as initiating her
expertise to develop a very creative website.I cannot say how pleased I
am,we have only been live for a few days and I am already noticing results.”
Crested Butte’s Personal Chefs
The CBPC website redo was initiated during the COVID-19 pandemic to enable Dana and her team to easily offer meals for pickup and delivery. We redid her site in Squarespace, creating an integrated marketplace through which she could offer larder items and meals. Her site offers tons of gorgeous images, highlighting her unique dishes and love of local, organic ingredients. Integration with Facebook and Instagram enables Dana to more effectively market her meals and services. Mailchimp integration makes sending meal reminders and updates easy. I Have tried her meals – YUM!
The Sage Transformations website welcomes users with clear messaging about how this coaching company will help them as well as testimonials regarding its qualified guide. The feel of the site reflects its owner, an extension of her overall branding. Integration with an appointment scheduler enables customers to book appointments and pay online, freeing up the owner’s time.
Schedule availability and products can be easily maintained by the owner. Her ongoing blog posts are easy to find and read, allowing her to connect with customers. All of her various business elements can be found on a single site.
“I’ve worked with Carin in a few different capacities. From a mentor, teacher, and friend. Her knowledge of technology, the body and how it works, as well as in the energetic realms astounds me. I never would have made it through some very busy and stressful times if it weren’t for her Yoga Nidra club. She is a true gift to this world! And she nailed my website!”
YoGo on the Go
My YoGo website houses both my yoga offerings and my Yoga Nidra Club. This subscription-based product provides customers fresh meditation and yoga content each month, linking with Youtube for audio and video recordings and Anchor for my podcast. A discussion forum enables users to raise topics. Customers can pay via PayPal recurring payments, making it easy for both me and them.
I also sell products on my site via Woocommerce and PayPal. This means all payments come through a single source, making it easy for me to receive and track payments. An interface to Mailchimp adds new users to my email lists, allowing me to send them newsy updates.
The Expedition College website provides college-bound students and parents an overview of the services offered by John M Powell. Boasting prominent testimonials and college acceptance listings, the site positions John as a respectable and experienced counselor (which he is). The colors on the site and the use of a denim filter for general photos provide a consistent and professional look.
A password-protected client portal enables John to post information intended only for clients. Internal plug-ins enable him to create blog posts on the site, then push them to social media. The WordPress dashboard makes it easy to update content without a web developer. Round it all off with SEO and performance-tuning, and the site is ready to go!
“I am an independent educational consultant, and my business is generated entirely by referrals. When people want to learn more about me, it’s critical to have a compelling website to emphasize my skills, services, and credentials. My previous website was dated, so I asked Carin to design a new one for me. Carin was very easy to work with and was a good listener as I described my needs. She came up with a terrific design, worked with me to identify the best kind of content for each page, and created a dynamic website that I’m proud to direct people to. She made the process of designing the site very enjoyable, even teaching me how to add content and posts on my own. I highly recommend Carin to you!”
Thrive Yoga Studios
The Thrive Yoga Fruita and Crested Butte websites both host vibrant photos, upcoming events, and class schedules. These sites link to MindBody for class registrations and payments. The most frequently used options are shown both in menus and theme-based visuals on the home page. Easy to view on a desktop, tablet or phone, these sites are visually compelling and easy to navigate for yogis.
It was key to ensure these websites were low maintenance. We crafted carousels and sliders so that Canva poster images, which were made for marketing anyway, could be easily uploaded to the site. The use of the unique decal and logo images carries the studio branding to the online presence.
Music in CB
The Music in CB site boasting Karen Janssen’s musical offerings needed some general maintenance. While we were at it, we reduced the ongoing site costs with a free theme and more tightly integrated the site with Karen’s Facebook and Instagram pages. We moved mail lists into MailChimp and hooked up automatic emails for new blog postings as well as subscriber opt-in forms on the site. It was such fun learning more about what Karen does!