Check out some of the websites I have created to get a feel for my work. I try to ensure that each site is unique, reflecting the brand and goals of its customer.
The Camp 4 Coffee website is in warm, earthy tones, both reflecting the brand and bringing to mind cozy winter days and a warm cup of coffee. Its main focus is to make it super easy for customers to view and purchase coffee. It also highlights the quirky, fun-loving personality of the owner, Al Smith, by showing a video on the main page, highlighting his blog and showing the non-profits to which he contributes. This is a good example of an e-commerce site, using woo commerce and its associated Storefront theme. It also integrates with Avalara for state sales tax calculation and collection.
We’ve continued to grow this site, adding things like a Birthday Club, role-specific product views and enhanced e-commerce options. Also, as we gather usage information, we can continually evolve the site to meet the needs of Al’s customers.
“Thank you for your efforts to rebuild our website. This has been a great process that has caused me to re-think how we interact with our online customers. Our sales are up considerably. Our customers are happier. We can make changes per customer suggestions. We can change the product offering easily. And our error/mistakes are down dramatically. This has been fun and functional. I look forward to what is next. Al Smith-Camp4Coffee Founder”
The Sage Transformations website welcomes users with clear messaging about how this coaching company will help them as well as testimonials regarding its qualified guide. The feel of the site reflects its owner, an extension of her overall branding. Integration with an appointment scheduler enables customers to book appointments and pay online, freeing up the owner’s time.
Schedule availability and products can be easily maintained by the owner. Her ongoing blog posts are easy to find and read, allowing her to connect with customers. All of her various business elements can be found on a single site.
“I’ve worked with Carin in a few different capacities. From a mentor, teacher, and friend. Her knowledge of technology, the body and how it works, as well as in the energetic realms astounds me. I never would have made it through some very busy and stressful times if it weren’t for her Yoga Nidra club. She is a true gift to this world! And she nailed my website!”
YoGo on the Go
My YoGo website houses both my yoga offerings and my Yoga Nidra Club. This subscription-based product provides customers fresh meditation and yoga content each month, linking with Youtube for audio and video recordings and Anchor for my podcast. A discussion forum enables users to raise topics. Customers can pay via PayPal recurring payments, making it easy for both me and them.
I also sell products on my site via Woocommerce and PayPal. This means all payments come through a single source, making it easy for me to receive and track payments. An interface to Mailchimp adds new users to my email lists, allowing me to send them newsy updates.
The Expedition College website provides college-bound students and parents an overview of the services offered by John M Powell. Boasting prominent testimonials and college acceptance listings, the site positions John as a respectable and experienced counselor (which he is). The colors on the site and the use of a denim filter for general photos provide a consistent and professional look.
A password-protected client portal enables John to post information intended only for clients. Internal plug-ins enable him to create blog posts on the site, then push them to social media. The WordPress dashboard makes it easy to update content without a web developer. Round it all off with SEO and performance-tuning, and the site is ready to go!
The Thrive Yoga Online site boasts a subscription-based online yoga studio. Members can view video-based yoga practices and listen to recorded meditations. It’s key that members can easily subscribe and locate just the yoga practice or meditation that suits their needs.
This site uses WordPress plug-ins to manage memberships. A video-based theme provides an easy-to-navigate site. Videos are housed on YouTube, making storage free and uploads easy. Post categories are used to easily sort like-items together to support multiple search options.
Note this site is under construction.
Thrive Yoga Studios
The Thrive Yoga Fruita and Crested Butte websites both host vibrant photos, upcoming events, and class schedules. These sites link to MindBody for class registrations and payments. The most frequently used options are shown both in menus and theme-based visuals on the home page. Easy to view on a desktop, tablet or phone, these sites are visually compelling and easy to navigate for yogis.
It was key to ensure these websites were low maintenance. We crafted carousels and sliders so that Canva poster images, which were made for marketing anyway, could be easily uploaded to the site. The use of the unique decal and logo images carries the studio branding to the online presence.